SEO Syllabus:
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1.0 Understanding of Search Engine Marketing
1.1 Search Engine Optimization (SEO) Introduction
1.1.1 What is Search Engine Optimization (SEO)
1.1.2 Why SEO
1.2 Pay Per Click (PPC) Introduction
1.2.1 What is PPC
1.2.2 Why PPC
1.3 Which is better ? PPC or SEO ?
2.0 Before starting SEO
2.1 Analyze your website
2.2 Analyze your business industry / competitors
2.3 Target your market
2.4 Choose the right keywords
3.0 On-page Optimization
3.1 Website loading speed
3.2 Create unique page titles
3.3 Make use of website description tags
3.4 Website filename structure
3.5 Website / site Navigation
3.6 Contents is the king
3.6.1 Relevancy
3.6.2 Uniqueness
3.6.3 Outbound links
3.7 Utilize Anchor text
3.8 Utilize Heading tags and text formats
3.9 Optimize your website images
3.10 Make use of Robots
4.0 Off-page Optimization
4.1 Domain Age
4.2 Domain Name
4.3 Link building
4.3.1 How link building will benefit your website?
4.3.2 How to create quality external links?
4.4 Page Rank
4.5 Social media / blog
4.6 Google is learning your website
5.0 Evaluate your website Before / After SEO with useful Tools
5.1 Make use of Google Analytic
5.2 Make use of Statcounter
5.3 Make use of SEO tools
6.0 SEO Black Hat
6.1 Hidden Text
6.2 Cloaking
6.3 Spamming
6.4 Bad neighbourhood
7.0 Google is getting smarter and bigger !
7.1 Local Business Listing
7.2 Google Image/Blog/News
7.3 Google Instant
7.4 Google webmaster tool
8.0 Case Studies
9.0 Conclusion
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Any one interested to find out the secret of seo?
Email us >> eric@nuweb.com.my
